Medium-sized software company supplements traditional press releases with Social Media Releases, blogs, communities, and wikis, increasing brand awareness by 32% and raising public perception of company by 68%.
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Medium-size software company utilizes company blog, webinars, and Twitter account to communicate with customers, resulting in a 39% increase in website customers, 39% increase in eCommerce revenue and 1,344 webinar-related leads.
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Are your customers finding you?
Favorable press and positive word-of-mouth comments are the best free advertising available. The more that people are talking about you on the internet, the more links you will have, which will improve your organic search results on search engines like Google and Yahoo! That makes it easier for customers to find you, rather than your competitors.
What can we do for you?
- PR (Public Relations) includes both company-generated and industry-generated information about you, like press releases and publication interviews.
- Social Networking is becoming a powerful way for companies to communicate and share information with all types of customers, analysts, and industry influencers. More and more, communication is becoming two-way, and companies that manage these relationships best will have an advantage over their competitors. Some business-related social networking tools include YouTube, Twitter, LinkedIn, and corporate blogging and communities.
- Search engine optimization (SEO) is a great way to maximize the return on one of your company’s most valuable assets, its website. SEO can make your website more search engine-friendly, show up higher on organic search results, and give you more opportunities to connect with your customers.
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